I’m Brooke, the founder and CEO of Thoughtless. I was born in Michigan, but grew up abroad in Frankfurt, Germany and Bangkok, Thailand. Growing up abroad in countries that had such different standards of beauty for women’s bodies made it challenging for me to accept who I was as someone who has always been curvy, since I was such a contrast to what was considered as ideal. Shopping for clothes that fit me well was always a nightmare abroad, and when I moved back to the United States, the challenges continued.
Knowing that the majority of clothing wasn’t designed with someone like me in mind was discouraging and to an extent damaging. When shopping, I put a lot of effort into understanding which fabric content would work for my body and what wouldn't, whether the leg opening was wide enough or if a rise on a pair of pants was high enough. It all felt very laborious and had an impact on my overall self esteem, when realizing that so many brands design with one body type in mind. It felt as though I had to change my body in order to more easily fit into the types of clothes that I wanted to wear.
After working in the fashion industry for notable brands and companies, and further experiencing and seeing the lack of inclusivity in the industry, I began ideating on what I could put into the world that countered this; that encouraged body positivity, self acceptance and would help others who felt overlooked (as I had) feel seen and considered.
At Thoughtless, we will provide collections of clothing that make the experience of shopping and getting dressed for your curves easier. You shouldn’t have to put so much thought into whether something is going to work for your body or not. We are committed to providing effortless, quality made garments that are versatile, comfortable, and show a devotion to complementing and embracing your natural shape.